publishing, product & consulting services
· product
· finance
· commercial
· technical
· operations
& Product Officer
Australia · New Zealand · United Kingdom
Product-led strategy
across finance, architecture & execution.
Customer-problem-solution fit & always-on Product-Market-Fit.
- Start with the customer's problem, not the solution.
- Validate before scaling; build-measure-learn fast.
- Treat product-market fit as always-on, not a milestone.
Financial fluency & commercial alignment.
- P&L, balance sheet and cashflow translated into product and pricing decisions.
- Align contracts, billing, retention and go-to-market to what the business can bear.
- A CFO who sits in the value stream, not the back office.
Strategy & operating rhythm.
- Org design for the 10-200+ start-up and growth-stage moments.
- Connected goals & metrics across sales, product, delivery and finance.
- Pragmatic, empathy-led transformation working and advisory groups - not directive based cost-cutting.
Business-led solution & architecture.
- Ask whether the problem matters to the customer first.
- Then choose the best architecture and path to solve and validate it.
- Technical enough to work credibly with engineering and data leaders.
Executive capabilities, where strategy becomes execution.
- Customer-problem-solution validation before scaling
- Product-market fit as an always-on discipline, not a milestone
- Product vision, roadmap & commercialisation
- Founder & growth-stage product leadership
- Financial fluency that shapes product, pricing and go-to-market decisions
- Interim/Hybrid CFO & financial resource optimisation
- Cashflow & operating-model rebuild
- ASX-listed and private company executive leadership
- Buy-side and sell-side due diligence
- Org design for the 10-200+ start-up and growth-stage moments
- Connected goals & metrics across sales, product, delivery and finance
- Transformation and advisory working groups, not lone turnarounds, foster buy-in and ownership to change
- Solution architecture & future-state modelling
- AI Harnesses and agent orchestration
- Build-measure-learn at delivery scale
- Cloud, DevOps & technical-debt governance
Clients & employers
Experience

Chief Customer & Product Officer - XPON Technologies Group (ASX:XPN)
Executive leadership of customer, product and commercial strategy for a next-generation customer-experience and data-platform business.
- Owns the product roadmap and commercialisation for the Wondaris customer-data platform.
- Connects customer insight, product direction and commercial outcomes across the listed entity.

Chief Product Officer - XPON Platforms - XPON Technologies Group (ASX:XPN)
Product leadership across the group's two growth products - the Wondaris customer-data platform and the Holoscribe digital-publishing platform.
- Built and led the product function from the ground up across Wondaris and Holoscribe.
- Drove product through the company's ASX listing and commercial scale-up phase.

Chief Operations & People Officer - XPON Digital - XPON Technologies Group (ASX:XPN)
Led operations and people for XPON Digital, the group's UK-based software solutions and consultancy division, with a distributed team across the UK and Vietnam.
- Owned gross margin and most operating expense outside of sales on the P&L.
- Built the operating model from sales through delivery to support, underpinned by a tribe, chapter, squad model and shared culture of excellence.

Co-founder & Chief Product Officer - Focal Labs
Co-founded a service-based startup enabler supporting MVP development and commercial momentum for early-stage concepts.
- Held the founding product remit across the Focal Labs ventures (Shorthand, Immersive, Holoscribe).
- Owned concept-to-MVP-to-launch and commercial validation for portfolio ventures.

Co-founder & Chief Product Officer - Holoscribe
Co-founded an early-stage digital-publishing and immersive-reality venture from concept through seed funding. Exit 2020 - acquired by XPON Group.
- Led product, people and innovation across venture-building.
- Took the venture from concept through seed funding to acquisition.

Strategy, Innovation & Transformation Advisor - 4impact
- Member of the transformation working group. Defined and led a progressive growth and turnaround strategy.
- Supported validation and growth of new businesses within the group.
- Operating-model redesign with empathy, not cost-cutting.

Acting Chief Financial Officer - 4impact
- Stepped into a cashflow-challenged, superficially profitable business.
- Rebuilt finance operations as part of the value stream - a CFO/COO hybrid, not a separate back-office.
- Restored cashflow visibility and operating discipline.

Engagement Project Manager - Earthquake Commission (EQC, NZ) via 4impact
Led the client stakeholder engagement for an end-to-end claims management system for New Zealand's Earthquake Commission.
- Worked with the CIO and Executive General Managers on the claims function; partnered with central NZ government IT.
- Managed a delivery team across New Zealand, Australia and Manila over an 18 month engagement.
- Engagement won via competitive tender.
Co-founder & Product Lead - Shorthand
Co-founded, built the team and led product for an enterprise digital-publishing platform taken from concept to international commercialisation.
- Clients: BBC, Guardian, ESPN, The Times, Financial Times, Hearst and Trinity Mirror across the UK, Europe, Australia and the US.

Co-founder & Product Lead - Immersive (later Shorthand Social)
Co-founded and launched an innovative publishing platform for journalists and freelance storytellers.
- Took the concept from MVP to beta launch in under six months; 1000+ users and 500+ stories in the first six weeks.
- Rebranded as Shorthand Social.
Earlier - architecture, build & world travel (2000-2013)
Start a conversation.
If you are a founder, board, or investor with a product, finance or operating-model challenge, tell me what you are building.
Email MarcusBCom - Accounting & Finance, University of Otago
BSc - Computer Science & Information Science, University of Otago

