M.C
Executive Profile2026
Executive Profile - Brisbane, Australia

marcus.callon@gmail.com · notorious.kiwi · linkedin · Brisbane, Australia
4×
Co-founder across
publishing, product & consulting services
20+ yrs
· Executive
· product
· finance
· commercial
· technical
· operations
ASX
Listed Chief Customer
& Product Officer
AU · NZ · UK
Markets served
Australia · New Zealand · United Kingdom
Location
Brisbane, AU
Founded
4 venturesHoloscribeShorthandImmersiveFocal Labs
Stack
CPOCFOCOOCTO
AI-native
AI Harness · fat and thin skills · tooling
Industries
PublishingMartechFintechInsuranceTelcoGov

Product-led strategy
across finance, architecture & execution.

01Product / CPO

Customer-problem-solution fit & always-on Product-Market-Fit.

  • Start with the customer's problem, not the solution.
  • Validate before scaling; build-measure-learn fast.
  • Treat product-market fit as always-on, not a milestone.
02Finance / CFO

Financial fluency & commercial alignment.

  • P&L, balance sheet and cashflow translated into product and pricing decisions.
  • Align contracts, billing, retention and go-to-market to what the business can bear.
  • A CFO who sits in the value stream, not the back office.
03Strategy & operating rhythm / COO

Strategy & operating rhythm.

  • Org design for the 10-200+ start-up and growth-stage moments.
  • Connected goals & metrics across sales, product, delivery and finance.
  • Pragmatic, empathy-led transformation working and advisory groups - not directive based cost-cutting.
04Architecture / CTO

Business-led solution & architecture.

  • Ask whether the problem matters to the customer first.
  • Then choose the best architecture and path to solve and validate it.
  • Technical enough to work credibly with engineering and data leaders.
pi.dev · devops · AI

Executive capabilities, where strategy becomes execution.

Venture & product strategy
  • Customer-problem-solution validation before scaling
  • Product-market fit as an always-on discipline, not a milestone
  • Product vision, roadmap & commercialisation
  • Founder & growth-stage product leadership
Commercial & P&L stewardship
  • Financial fluency that shapes product, pricing and go-to-market decisions
  • Interim/Hybrid CFO & financial resource optimisation
  • Cashflow & operating-model rebuild
  • ASX-listed and private company executive leadership
  • Buy-side and sell-side due diligence
Operating-model & org design
  • Org design for the 10-200+ start-up and growth-stage moments
  • Connected goals & metrics across sales, product, delivery and finance
  • Transformation and advisory working groups, not lone turnarounds, foster buy-in and ownership to change
Architecture & AI-native delivery
  • Solution architecture & future-state modelling
  • AI Harnesses and agent orchestration
  • Build-measure-learn at delivery scale
  • Cloud, DevOps & technical-debt governance
Clients & employers
Media & publishing
Financial services
Insurance & listed
Government
Ventures founded
Education

Experience

2024-present

Chief Customer & Product Officer - XPON Technologies Group (ASX:XPN)

Executive leadership of customer, product and commercial strategy for a next-generation customer-experience and data-platform business.

  • Owns the product roadmap and commercialisation for the Wondaris customer-data platform.
  • Connects customer insight, product direction and commercial outcomes across the listed entity.
ASX-listedProductCustomer
2021-2024

Chief Product Officer - XPON Platforms - XPON Technologies Group (ASX:XPN)

Product leadership across the group's two growth products - the Wondaris customer-data platform and the Holoscribe digital-publishing platform.

  • Built and led the product function from the ground up across Wondaris and Holoscribe.
  • Drove product through the company's ASX listing and commercial scale-up phase.
0-1Scale-upProduct
2020-2022

Chief Operations & People Officer - XPON Digital - XPON Technologies Group (ASX:XPN)

Led operations and people for XPON Digital, the group's UK-based software solutions and consultancy division, with a distributed team across the UK and Vietnam.

  • Owned gross margin and most operating expense outside of sales on the P&L.
  • Built the operating model from sales through delivery to support, underpinned by a tribe, chapter, squad model and shared culture of excellence.
OperationsPeopleCustomer Engagement & DeliveryDistributed Teams
2013-2020

Co-founder & Chief Product Officer - Focal Labs

Co-founded a service-based startup enabler supporting MVP development and commercial momentum for early-stage concepts.

  • Held the founding product remit across the Focal Labs ventures (Shorthand, Immersive, Holoscribe).
  • Owned concept-to-MVP-to-launch and commercial validation for portfolio ventures.
Founder0-1Venture studio
2015-2020

Co-founder & Chief Product Officer - Holoscribe

Co-founded an early-stage digital-publishing and immersive-reality venture from concept through seed funding. Exit 2020 - acquired by XPON Group.

  • Led product, people and innovation across venture-building.
  • Took the venture from concept through seed funding to acquisition.
Founder0-1Exit - acquired
2017-2020

Strategy, Innovation & Transformation Advisor - 4impact

  • Member of the transformation working group. Defined and led a progressive growth and turnaround strategy.
  • Supported validation and growth of new businesses within the group.
  • Operating-model redesign with empathy, not cost-cutting.
TransformationOrg designCOO
2019-2020

Acting Chief Financial Officer - 4impact

  • Stepped into a cashflow-challenged, superficially profitable business.
  • Rebuilt finance operations as part of the value stream - a CFO/COO hybrid, not a separate back-office.
  • Restored cashflow visibility and operating discipline.
CFOTurnaroundOperating model
2015-2017

Engagement Project Manager - Earthquake Commission (EQC, NZ) via 4impact

Led the client stakeholder engagement for an end-to-end claims management system for New Zealand's Earthquake Commission.

  • Worked with the CIO and Executive General Managers on the claims function; partnered with central NZ government IT.
  • Managed a delivery team across New Zealand, Australia and Manila over an 18 month engagement.
  • Engagement won via competitive tender.
Enterprise govClaims systemMulti-country
2013-2015

Co-founder & Product Lead - Shorthand

Co-founded, built the team and led product for an enterprise digital-publishing platform taken from concept to international commercialisation.

  • Clients: BBC, Guardian, ESPN, The Times, Financial Times, Hearst and Trinity Mirror across the UK, Europe, Australia and the US.
Founder0-1Media
2014-2015

Co-founder & Product Lead - Immersive (later Shorthand Social)

Co-founded and launched an innovative publishing platform for journalists and freelance storytellers.

  • Took the concept from MVP to beta launch in under six months; 1000+ users and 500+ stories in the first six weeks.
  • Rebranded as Shorthand Social.
Founder0-1Media
Earlier - architecture, build & world travel (2000-2013)
2011-13
4impact - Head of Delivery. Assurance governance and leadership of the solution delivery function for a portfolio of clients and executive sponsor across key customer engagements.
2010-11
4impact - Solution Architect. Pre-sales bid architect and lead architect on the RACQ Insurance claims-management engagement - at the time the largest in 4impact's history.
2009-10
Mastercard - Lead Developer, Payment Gateway. Solution architecture and lead developer of the extended MiGS payment-gateway interface (dynamic currency conversion + 3-D Secure), shipped PCI-compliant in four months.
2007-08
Queensland Transport - Enterprise Solution Architect & Lead Analyst/Developer. Championed a contemporary SOA across the agency; led analysis on a web-service integration layer for vehicle registration & licensing.
2006-07
World travel. Extended travel sabbatical.
2005-06
RHE & Associates - Senior Software Engineer (contract).
2004-05
Provenco - Senior Software Engineer (contract).
2004
AXA New Zealand - Senior Software Engineer (contract).
2002-03
Good Technology (London, UK) - Software Engineer.
2000-02
Open Telecommunications - Software Engineer.

Start a conversation.

If you are a founder, board, or investor with a product, finance or operating-model challenge, tell me what you are building.

Email Marcus
Education

BCom - Accounting & Finance, University of Otago

BSc - Computer Science & Information Science, University of Otago

Pepeha
Ko Kopuwai te maunga. Ko Mata-au te awa. Ko Marcus tōku ingoa.
Draft - feedback welcome. Email Marcus